Indivior: The Dependence they wear

2018 Creative campaign for Healthcare Professionals

When GPs think of opioid dependence, they think of heroin addiction, track marks and patients who are incredibly hard to manage. But this is no longer the face of opioid dependence.

 

This campaign aimed to raise awareness amongst GPs that the rise in prescription opioid use has meant dependence can happen to anyone, and that the people in the best position to treat it in the community are the GPs themselves.